Our first two reports explored Gen Z motherhood. This article shifts the lens to the husbands of Gen Z mothers. The long-standing stereotype of the “absentee provider,” often associated with older generations such as Baby Boomers and Gen X, is clearly fading. In our study of more than 200 Gen Z first-time mothers in Indonesia, we found that active paternal involvement is no longer the exception—it is becoming the norm . Level of Gen Z Father Involvement in Raising Children -

As the oldest of Gen Z (born 1997–2012) transition into their late 20s, they are no longer just individual trendsetters—they are becoming parents. One important label for Gen Z is the digital-native generation . As they become parents, how does their “digital-native” nature influence them as parents? At RB Consulting and Infinity CxT, we were curious to see how this digital-first mindset of Gen Z translates into motherhood. To find out, we conducted a comprehensive study invo

Most marketing research studies have focused heavily on Gen Z (born between 1997 and 2012) as individual consumers. Rarely do studies focus on Gen Z as parents. The fact is, as the oldest members of this generation turn 28, a significant shift is occurring: they are entering parenthood. Marketers need to understand them not only as consumers, but also as parents who will spend on their children. Gen Z has been stereotyped with different labels such as the Strawberry Generati

From our latest research, 9 out of 10 young Indonesians are grappling with financial struggles. But rather than succumbing to economic pressures, this resilient generation is crafting innovative solutions to stay afloat. Our study, covering major Indonesian cities including Jabotabek, reveals how the youth are turning financial obstacles into opportunities for growth. The Reality Check: A Crisis of Confidence The data paints a sobering picture: only 33% of young Indonesians b

In our recent series of focus group discussions with college students and young professionals in Jakarta and Malang, we uncovered...

In an era where consumer loyalty seems increasingly elusive, understanding what drives young Indonesians to stick with certain brands has...

In the hustle and bustle of urban hubs like Jakarta and the charm of semi-urban gems such as Malang, Indonesia's youth are redefining how...

In today's hyper-connected world, social media has become a double-edged sword for Generation Z. It serves as both a space for self-expression and a source of profound stress. Insights from focus group discussions conducted by RB Consulting in November 2024 among college students and first jobbers in Jakarta and Malang reveal the stark dichotomy of social media’s impact on mental health. A Coping Mechanism and a Trap Social media provides Gen Z with an unparalleled platform f

In Indonesia's fast-evolving economy, the nation's youth are rewriting the rules of career and financial independence. Side hustles, once...

Marketing Research Study by RB Consulting about Young Indonesians apsiration about work and career

A new study conducted by RB Consulting and Snapcart in March 2024 has shed light on the environmental consciousness of young Indonesians...

Online shopping has become a staple for younger Indonesian generations. While online grocery shopping, is emerging among the younger...

I have finished with my series of 55+ y.o. findings. I still believe that contrary to prevailing perceptions, this segment holds promise...

Understanding the aspirations of different consumer segments is crucial for researchers and marketers seeking to identify business...

Still on understanding the 55+ segment in Indonesia, this post is on their media habits and their social media preferences. This is...

Hasil penelitian yang saya lakukan dengan Snapcart di awal tahun 2023 menunjukkan dari sekitar 10,000 responden, 1 dari 2 mengatakan...

Continuing from my previous article on the elderly segment and their shopping habits, this article is more on their online preferences....

Another finding from my research study on Indonesia's expanding segment is on the shopping channels of Indonesia's 55+ population. We...

I have just completed a research study on Indonesia's expanding elderly segment, comprising 200 middle to upper-class individuals aged...

TRIBUNNEWS.COM, JAKARTA - Ketika generasi muda ini ditawari untuk membuka rekening bank digital berikutnya atau tambahan, mereka akan...