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Iwan Murty

Are Brands Missing Out on Indonesia’s Environmentally Conscious Youth?

A new study conducted by RB Consulting and Snapcart in March 2024 has shed light on the environmental consciousness of young Indonesians...

RB Consulting

The Battle of Convenience: Ecommerce and Online Grocery Shopping Preferences Among Generations

Online shopping has become a staple for younger Indonesian generations. While online grocery shopping, is emerging among the younger...

RB Consulting

Generational Differences in Digital Platform Usage: Gen Z vs. Gen Y

I have finished with my series of 55+ y.o. findings. I still believe that contrary to prevailing perceptions, this segment holds promise...

RB Consulting

Embracing Aspirations: Unveiling the Desires for Renewed Freedom Among 55+

Understanding the aspirations of different consumer segments is crucial for researchers and marketers seeking to identify business...

RB Consulting

Reaching the 55+ Audience: Unveiling Their Media Habits 🌟

Still on understanding the 55+ segment in Indonesia, this post is on their media habits and their social media preferences. This is...

RB Consulting

Mengapa Berbelanja Bisa Buat Orang Indonesia Lebih Bahagia?Artikel ini telah tayang di Kompas.com

Hasil penelitian yang saya lakukan dengan Snapcart di awal tahun 2023 menunjukkan dari sekitar 10,000 responden, 1 dari 2 mengatakan...