Original research and market analysis from the RB Consulting team — focused on Indonesian consumers, emerging segments, and the trends shaping business decisions.
Picture a 28-year-old walking the floor of a vehicle exhibition. On his phone, an AI chatbot has already compared three cars for him — price, fuel use, features. He may know the specs better than the sales staff. But before he signs anything, he calls his older brother. That is the pattern we found when we asked more than 1,400 automotive-engaged consumers how AI fits into buying a car or a motorcycle. We surveyed them at vehicle exhibitions in 2026. Every question was about
