Original research and market analysis from the RB Consulting team — focused on Indonesian consumers, emerging segments, and the trends shaping business decisions.
What four Indonesian studies show about AI, trust and the path to purchase Most talk about AI starts with adoption. How many people use it? Which platforms are growing? How fast should brands move? For marketers, there is a more useful question. Which part of the decision are consumers willing to give to AI? We looked across four RB Consulting studies from 2026. They cover very different people: shoppers in Greater Jakarta, vehicle buyers, first-time Gen Z mothers, and vocati
