What four Indonesian studies show about AI, trust and the path to purchase Most talk about AI starts with adoption. How many people use it? Which platforms are growing? How fast should brands move? For marketers, there is a more useful question. Which part of the decision are consumers willing to give to AI? We looked across four RB Consulting studies from 2026. They cover very different people: shoppers in Greater Jakarta, vehicle buyers, first-time Gen Z mothers, and vocati

Picture a 28-year-old walking the floor of a vehicle exhibition. On his phone, an AI chatbot has already compared three cars for him — price, fuel use, features. He may know the specs better than the sales staff. But before he signs anything, he calls his older brother. That is the pattern we found when we asked more than 1,400 automotive-engaged consumers how AI fits into buying a car or a motorcycle. We surveyed them at vehicle exhibitions in 2026. Every question was about

Picture a 16-year-old finishing class at a vocational high school in Sumatra, or in a small town outside Surabaya. She is not thinking about university rankings or career ladders. She is thinking about her family, her friends, and what comes after graduation. I asked more than 5,000 students like her how they really feel about their lives. The answers were honest, sometimes surprising, and worth sharing beyond the world of marketing and business. This comes from the IYG (Indo

When we asked 5,027 SMK students what they would upgrade first if their income doubled, food came last. Gadgets came fourth. Clothing came second. Personal care came third — ahead of gadgets and food, behind only saving and clothing. For a category often treated as low-priority in youth marketing, that ranking deserves attention. Among female students, it ranks second. Above clothing. Above gadgets. Above everything except saving. Among males, it barely registers. The Numbers

Marketing Research Study by RB Consulting about Young Indonesians apsiration about work and career

A new study conducted by RB Consulting and Snapcart in March 2024 has shed light on the environmental consciousness of young Indonesians...