What Happiness, Worry, and Success Mean to Indonesia's Teenage Students
- RB Consulting
- 11 hours ago
- 4 min read
Picture a 16-year-old finishing class at a vocational high school in Sumatra, or in a small town outside Surabaya. She is not thinking about university rankings or career ladders. She is thinking about her family, her friends, and what comes after graduation.
I asked more than 5,000 students like her how they really feel about their lives. The answers were honest, sometimes surprising, and worth sharing beyond the world of marketing and business.
This comes from the IYG (Indonesia's Youngest Generation) Study 2026, a survey of 5,027 SMK (vocational high school) students aged 15 to 18, across 20 provinces. SMK students make up about 40% of Indonesia's senior high school population. Most come from mid-to-lower income households. Most will go straight into work after graduation, not university. In other words, this is not a small or unusual group. It is a large, often overlooked slice of Indonesia's youngest generation.
How Happy Are They Right Now?
When asked how happy they feel with their life today, 54% say they are happy or very happy. 40% say they feel neutral. Only 6% say they are unhappy.
That is a generation that is, on balance, doing okay. Not euphoric. Not in crisis. Steady, with more good days than bad. For most of these students, daily life is school, friends, part-time work or family responsibilities, and a phone full of conversations with people they care about. Contentment, rather than excitement, seems to be the more common emotional state.
Do They Believe Tomorrow Will Be Better?
Here the picture turns more hopeful. 86% say they are optimistic about their future. And 90% believe their generation will have a better life than their parents did.
This is where an older study gives me something interesting to compare. In 2024, I ran a separate study of 398 Indonesian students, aged 15 to 29, mixing SMK and university students. I asked almost the same question: will your generation have a better, worse, or the same life as your parents? Back then, 72% said better.
Two years later, among today's SMK teens specifically, that number has climbed to 90%. The samples are not identical — different ages, different sizes, different mix of students — so this is not a perfect before-and-after. But the direction is there. Confidence in a better future appears to be growing, among Indonesia's youngest generation, even as the world around them feels less certain in other ways. But is it because of the difference between urban cities and mixed with secondary city.
What Worries Them Most?
Optimism does not mean these students have no fears. When asked about their single biggest worry for the future, the answers were specific and practical.
• Finding decent work: 36% — by far the largest concern
• AI replacing jobs: 17%
• Rising cost of living: 15%
• Feeling uncertain about purpose or direction: 11%
• Mental health: 9%
• Not worried at all: 10%
Think about what sits at the top of that list. These are 15-to-18-year-olds, several years from finishing school, already worried about whether AI will take the jobs they are training for. That is a strikingly modern, strikingly early anxiety for a generation this young. Climate change and mental health are real concerns too, but they sit well behind the more immediate, practical worry of simply being able to earn a living.
What Does Success Mean to Them?
Here is the most surprising finding in the whole study. I asked: what does success mean to you? Most adults would guess the answer is money. They would be wrong.
• Helping family and the people around me: 45%
• A large income or wealth: 28%
• Free time and enjoying life: 11%
• A job or business I love: 10%
• Being healthy, physically and mentally: 4%
Helping family beats wealth as this generation's definition of success — and not by a small margin. This holds true across the country:
• Sumatra: 50% — the highest of any region
• Female students: 47%
• Java: 46%
• Jabotabek: 45%
• Grade 12 students: 45%
• Male students: 41% — still the largest single answer in that group
Go back to that 16-year-old finishing class in Sumatra. There is a good chance that when she imagines her future success, she is not picturing a big house or a fat paycheck. She is picturing being able to take care of her parents and her siblings, the people who raised her. For close to half of her generation, that image of success is the same.
A Generation Worth Listening To
Put these findings side by side, and a clear picture of this generation emerges. They are reasonably happy today. They are genuinely hopeful about tomorrow — more hopeful, it seems, than students were just two years ago. They carry real, specific worries about work, AI, and the cost of living. And when they imagine what a successful life looks like, most of them picture taking care of the people they love, not getting rich.
It is worth remembering who these students are. They are SMK students, a group that leans mid-to-lower income. Wealthier teenagers, and those in private or international schools, were not part of this study. Their answers may look different. What I have here is a clear picture of Indonesia's mainstream teenage population, not all Indonesian youth.
These are not small things to know about a generation about to enter adulthood, the workforce, and eventually, its own families. They deserve to be seen clearly. Not just as future workers or future customers, but as young people quietly figuring out what a good life looks like.
IYG Study 2026, n = 5,027 SMK (vocational high school) students, 20 provinces. P1 (life satisfaction), P2 (optimism), P3 (generational aspiration), P6 (success definition), P7 (biggest worry) — all single response. Subgroup figures unweighted. Sample skews mid-to-lower income; findings should not be generalised to upper-income Indonesian youth. 2024 comparison figures from a separate study of n = 398 Indonesian students aged 15–29 (mixed SMK and university); happiness scales differ between studies and are not directly comparable — read as directional context only.





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