Original research and market analysis from the RB Consulting team — focused on Indonesian consumers, emerging segments, and the trends shaping business decisions.
Picture a 16-year-old finishing class at a vocational high school in Sumatra, or in a small town outside Surabaya. She is not thinking about university rankings or career ladders. She is thinking about her family, her friends, and what comes after graduation. I asked more than 5,000 students like her how they really feel about their lives. The answers were honest, sometimes surprising, and worth sharing beyond the world of marketing and business. This comes from the IYG (Indo
